奇寶網路通過勞動部頒發「人才發展品質管理系統評核等級證書 企業機構版」(簡稱TTQS)，導入TTQS及奇寶本身人才培養訓練，透過內部教育訓練、外部教育訓練、企業參訪、國內外參展參賽..等培訓人才，期望公司成長的同時，也能協助同仁一起提升自我能力，創造雙贏的局面。
讓同仁能在最舒適的環境下進行辦公，盡情發揮創造力與執行力！
別於一般企業，奇寶網路就像一個大家庭，舉辦聖誕Party、尾牙聚會，充滿青春活力、活潑有趣，適時的放鬆有助於走更長遠的路！
奇寶網路實習生計劃，透過專業技能學習、職能訓練及多元化的工作內容，實習內容包括SEO網站優化操作、PPC關鍵字廣告操作、電子郵件行銷、實體活動課程舉辦及展銷..等，協助新鮮人能成功地與職場順利接軌，履歷表上不再是一片空白！
實習的近半年時間裡，分別在優化部(SEO)、績效部(關鍵字廣告)以及行銷部學習。在每個部門的實習過程中，都會由一個主管親自帶領。剛開始想到奇寶實習是因為之前自學了一些SEO的書籍，有一些基本概念；再加上本身是商管科系，所以想在這間頂尖的網路行銷公司學習，很幸運的得到這個機會。
在奇寶，你可以學到的是學校沒有辦法實際操作的東西。首先是SEO，從一開始的study慢慢去了解它的概念一直到實際操作，操作並不困難，困難的是去思考不同產業的客戶，有沒有什麼不同的操作方式；又或者是去思考創新的資源站架設方式，這些非常耗腦力的事情。
再來是關鍵字廣告的操作，剛開始要先考過Google Adwords的基礎認證，但實際操作帳戶時，就會發現概念跟實做根本是兩回事！首先發想關鍵字而後幫客戶撰寫文案，再到建立廣告帳戶等等，一連串的步驟繁雜卻有趣，而最具挑戰的莫過於調整帳戶績效的部分。數據會說話，但是需要你去解讀它的意思，學習用GA去分析網站流量來評估廣告成效再調整帳戶的狀況，在這反覆的評估以及再調整的過程裡，很需要經驗累積去判斷該怎麼做，怎樣調整讓廣告績效更優越，是這項學習裡非常好玩的事。
工作的部分除了網路行銷之外，舉辦課程活動也讓我學習到許多職場上的禮節。當然除了工作之外，奇寶擁有的是一個非常愉快可愛的工作環境，有別於我以往的實習經驗，這裡時常充滿歡笑，同事的年齡其實跟我們都很相近，但卻可以明顯地在他們身上看見許多職場歷練給予他們的軟硬實力，值得我們去思考及學習。
My internship experience so far has been very good I have learn a lot of digital marketing many software’s and many programs and how does this business/services work and how important keywords are in an advertisements , I work on looking for business to business websites, forums, adding links and inbound links to increase traffic of their customers in many websites, also posting many articles and looking to recruit freelancers for a Blog Advertising Cooperation.
Also a little of cultural exchange between my peers, we work really hard from morning until afternoon finishing the daily task , King Power Network focus more on online marketing initiatives, SEO is very important. In fact, it may be the most economical and efficient form of marketing available on the web. There are three main reasons why a well-devised SEO campaign is so powerful and potent. Search engine traffic is: free ,qualified and residual they are qualified by Google Ad Words to do Google campaigns and analytics and they continue provide new content and build credibility, search traffic will increase over time. This value proposition is great when compared to PPC and paid advertising campaigns that cost money and end when your budget is over.
Any company who chooses not to innovate in this form of marketing is missing out on a big opportunity. The web is still in its beginning and will continue to grow. Therefore search engines will continue to drive traffic and provide an outlet for possible consumers. And King Power offer hosting websites, designing websites and mobile applications all digital marketing services the way in which your business can grow.
My thoughts and recommendations, I think the company work environment is really healthy and hard working they have high expectations of the employees, and it’s really good, because it make us interns to work hard everyday and to keep the standards high , the only thing that I will recommend it will be that employers can interact more with foreign interns and not to be afraid to talk to them or to give new instructions or task . I think their is a lot of work and search, so maybe reducing a little bit of the workload to the interns will be fine, but overall it’s nice and productive, clean environment in which you can feel welcome and with a positive mind to start working.
For being the only foreigner I feel very grateful and happy to be there I learn a lot of the basic strategies, techniques and tactics of Search engine optimization (SEO) for the purpose of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine of King Power Network clients. Also pay-per-click (PPC) marketing, known as paid search advertising or search engine marketing, really is and how it works. I have studied Google Ad Words an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers that might link the copy to the content of web pages shown to users. The usage of Google Analytics and I continue learning about SEO and all about digital marketing which is a way to targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media, that’s why we use SEO,PPC, SEM , Google Ads I’m very happy in this internship learning more every day with amazing professional experts in the marketing area which they have 10 years of experience and I am eager to learn more of them in the future.
在奇寶實習的整個學期當中，主要參與社群策略行銷部及優化部服務，比較少接觸到績效規劃部工作，因為疫情的關係，所以台北移動課程有部份取消，但總經理還是提供非常多學習的機會，使我們獲得充分的學習，例如在實習歲月的最後，參與了奇寶本身的投放廣告決策及應用，我認為這些點點滴滴的實戰經驗當中，都是非常可貴的將大學所學應用到社會場域的機會。
一開始加入的社群策略行銷部，在工作上的成長，藉由實習機會了解SEO以及相關的知識，因為我並非行銷本科出生，也缺乏程式語言基礎，但是奇寶對實習生的訓練很完善，藉由一系列的學習與成長，以及主管同事的提攜，相關的能力都透過實習的機會學習成長，學習到屬於自己的行銷地圖，當未來自己在面對新的事物，市場調查時，能藉由奇寶提供的思考方向與脈絡，獲得獨到犀利的觀點。
接著參與優化部的案件調整，非常感謝奇寶願意提供客戶案件給實習生參與，難能可貴的實習可以與正職同仁同步執行相同的內容，完整的技術與知識的應用，從規劃到執行到成果，每個環節都體會到無比珍貴的成長，獲得大學所接觸不到的理論與實務的操作經驗。
其次來談工作以外的成長，一開始很不適應，要從被動接收知識的學習場域，轉移到主動輸出的工作場域，從坐著聽講，到起身互相討論，以及和同事，主管的相處往往不同於學生朋友、教授的互動關係，從這當中也非常感謝主管及同事的包容，讓我藉由實習機會逐漸能夠適應職場的互動關係與交流相處，那我認為這不只是互動相處而已，更藉此提升職場經驗，得知工作的盡責行為、工作上更需注意的環節，藉由此次學習經驗，更降低與職場同事間的相處差距，即使身為實習生，也能與正職同仁成為好友，砥礪彼此互相成長。
最後，雖然實習結束了，但非常感謝主管的耐心指導，由於我知道我在很多方面尚有不足，感謝您的包容，以及總經理向實習生的談話，讓我們能夠觀瞻全貌，人生成長，不迷失於商戰的環境，非常感謝貴人的協助，最後非常感謝我的同事們，包含工程師，以及後續團隊合作的實習生們，謝謝你們的帶領，讓我獲得更豐富的人生體驗。
或聯絡iran@kpnweb.com
